Custom Research

RRG provides a full range of custom research services, including design, implementation and analysis of results.

Following is a list of some of the kinds of services we provide. Unfortunately, a list doesn’t easily make the important point: WE DESIGN STUDIES TO SOLVE PROBLEMS, IDENTIFY OPPORTUNITIES AND PROVIDE INSIGHT.

Quantitative Research

…Telephone, intercept, mail panels, electronic…

• AAU Surveys
• Ad Copy Tests
• Concept Tests
• Product Tests
• Purchase Tracking/Campaign Effectiveness
• Programming Research
• Segmentation Studies
• New Product Feasibility Research
• Audience Measurement
• Celebrity/Spokesperson Research
• Consumer Products Inventory

Qualitative Research

The principals of RRG are involved in every qualitative project from beginning to end; from design of the methodology and discussion guide through implementation, analysis and interpretation. We have experience with one-on-ones/diads/triads/mini-groups, ethnographies and more traditional focus group structures. And, we have some interesting ideas about how to maximize the value of your qualitative projects.