RRG Recent Study Library
U.S. Hispanic Population Projections – By Age and Spanish Language, to 2025
With funding provided by Hispanic USA, Inc., RRG generated estimates of the U.S. Hispanic population at three points in time – 2005, 2015 and 2025 – and, unlike other population forecasts, this one included estimates of the total Hispanic number AND of the Spanish-speaking Hispanic population. Downloadable here is the executive summary. For a copy of the complete report, please call or e-mail us.
The Set-Up and Conduct of Hispanic Focus Groups
Special procedures & requirements to ensure a successful & hassle-free qualitative experience ...
SPANISH VS. ENGLISH ADVERTISING EFFECTIVENESS AMONG HISPANIC TEENS
This study, conducted in 2000, was designed to measure the relative effectiveness – among Hispanic teens – of television commercials in Spanish vs. commercials in English. [The 2006 study, conducted among Hispanic adults, is also available -- see below.]
Advertising Effectiveness: Regular Spots vs. In-Program Sponsored Segments
The purpose of this research was to document - among Hispanics - the relative effectiveness of three types of TV advertisements: · A regular 30-second spot; · A “head-of-break” spot (15-second lead-in/introduction - by a program-host - followed by a 30” spot). For convenience, this form is referred to as “HOB” herein; · An “integrated segment” (Sponsored-segment - running several minutes in length - integrated into the body of the program)....
2006 SPANISH VS. ENGLISH ADVERTISING EFFECTIVENESS AMONG HISPANICS
In 1994, 2000, and again in 2006, Roslow Research Group conducted large-scale studies designed to measure the relative effectiveness - among Hispanics - of television commercials in Spanish vs. commercials in English. The 2006 study was sponsored by Telemundo, Bromley Communications, Hispanic USA, La Agencia de Orcí y Asociados, Reynardus & Moya Advertising, and Zubi Advertising.