- Client-research staffs have been shrinking. With less manpower available to you, reliance on the research supplier for design and analysis has grown dramatically.

- Through mergers, acquisitions, etc., research suppliers have been growing larger and more impersonal. Whereas once you may have dealt with senior executives and/or principals, more and more you now find yourself working with less-experienced project managers.

We at RRG love designing and producing quality survey research. We love the challenges of solving problems via careful and creative research design. In candor, we were never good at delegating responsibilities for projects that we were overseeing. There was only one solution: Start our own research company and stay involved in the individual projects. And that's what we have done.

We feel we are "students of the craft". Sometimes the tools used in the general market can be applied to the Hispanic market, sometimes they cannot. There are instances where methods may have to be changed or substituted in order to effectively measure this target. As mentioned above, we love the challenges.